I love Media – the industry, the concept, the execution, the fact that it’s often the touchpoint between brands and consumers, the trading of it, the strategy and art of it……it’s been a large part of my career and I’m proud to be a part of it.  However, as an industry it’s sorely in need of some change.

At the Mumbrella360 conference in Sydney this week I participated as a work-stream leader on the Mumbrella360 Manifesto for Change.  The desire for a Manifesto has come about because, as my colleague Chris Stephenson has stated, “Australia’s media planning and buying industry – like others around the world – is witnessing fundamental shifts in the media landscape…We need a shared manifesto. A manifesto for change. One that we all agree on. One that we can signal to everyone who works in our industry. One that we can signal to clients. One that frames the conversations between agencies and media owners. A manifesto that galvanises our industry, defends our margins and energises our people.”

The topics and issues we collectively addressed “live” this week in the Manifesto session are listed below.  What is exciting is we got somewhere!  Now we need your input – if it’s relevant to what you do.

Please check out our draft Manifesto and let us know what you think!

As many of you know my favourite saying is “Change is the only constant”.  Laura

Manifesto topics/issues list:

People – attracting, nurturing and retaining media talent

Remuneration – from transparency to media commissions, getting paid what we’re worth

Tech, Systems and Data – making the most of automation, trading desks and information, as well as debating who owns the data?

Agency and Media Owner relationships – is it time for a new contract? Expectations, behaviours and access in the 21st Century

Agency and Client relationships – education, expectations and getting paid for pitches

Planning in a post-broadcast world – moving the planning paradigm on for an on-demand world?

Social Media – the new gold rush or 21st Century Snake Oil, the future or a temporary distraction? And who should even plan it?