E&L have been working with start up boutique babylikestopony to develop branding, marketing & business strategy.
babylikestopony’s mission is to provide women with products to make them look and, most importantly, feel smokin’ hot. We call it lustful lifestyle, it’s indulgent, it’s defiantly sexy, it’s a little naughty and it’s undeniably empowering. Sourcing products from all over the world, many of which have not been available in Australia before babylikestopony is here to give Justin a hand bringing sexy back.
E&L developed a branding concept which walks the line between edgy and beautiful, taking inspiration from vintage couture fashion and overlaying a cheeky contemporary aesthetic. The brand personality extends through the tone of voice in social media which is already generating a great response in the pre launch teaser period. The social media strategy covers facebook, twitter, tumblr and will soon include YouTube and Vimeo. As well as the social media presence E&L developed a teaser web site to showcase the products and act as a hub for all the activity. Currently in final stages of production is the ecommerce shopping site which is due to launch in a matter of weeks.
It‘s quiet in here! Why not leave a response?