LoyaltyDeck is a new offering in the loyalty management space, created by LoyaltyTech as a software as a service solution. Developed to compete with large, expensive & complex loyalty management tools, LoyaltyDeck provides all the benefits of the established options but at significantly lower cost and with increased usability.

The brand was developed to grow in to a suite of products using the ‘deck’ nomenclature. The icon is based on a stylised deck of objects and incorporates an arrow motif representing forward movement and connection with the intended audience. A complimentary colour palette for future iterations of the brand has also been developed so that the suite will inherit the icon, deep grey and typography of the master brand while differentiating each product through its name and colour coding.

E&L also worked with LoyaltyTech to roll the brand out to other key collateral such as the LoyaltyDeck website, brochures, posters and trade show presence.

Visit loyaltyDeck.com