Happy Birthday to us today!

A year ago we officially started up our agency aptly choosing April Fools Day. Not because we thought it was a joke, nor because we are are joke playing hoaxers. Rather because it felt fun, light and memorable.

The little we knew about what The Fool stands for in mystical, symbolic and tarot definitions appealed to us for our new venture: beginning – starting something new, being spontaneous – feeling uninhibited, having faith – believing, embracing folly – pursuing a dream.

These definitions also felt appropriate for our industry and the work we do for our clients. The areas we specialise in are evolving constantly. To be successful we believe that being able to swiftly change direction, take leaps of faith, believe in our ideas, have a bit of fun and to always be open to something new is essential. We also, of course, believe it is imperative to be business minded, relevant, appropriate, authentic, effective and results focused.

Having completed our first year we can proudly say we have ticked every box. We have had the good fortune of working locally and internationally on 32 projects for 14 clients. Today, as we enter our 2nd year, we look forward to doubling our luck, minimising our challenges, staying on top of our game and having lots of wonderful clients, partners, and collaborators to keep us on our toes as we all, like The Fool, leap into the unknown.

The Fool

In medieval courts, the court jester or Fool was someone who was not expected to follow the same rules as others. He could observe and then poke fun. This makes the Fool unpredictable and full of surprises. He reminds us of the unlimited potential and spontaneity inherent in every moment. There is a sense with this card that anything goes nothing is certain or regular. The Fool adds the new and unfamiliar to a situation.

The Fool also represents the complete faith that life is good and worthy of trust. Some might call the Fool too innocent, but his innocence sustains him and brings him joy. In readings, the Fool can signal a new beginning or change of direction – one that will guide you onto a path of adventure, wonder and personal growth. He also reminds you to keep your faith and trust your natural responses. If you are facing a decision or moment of doubt, the Fool tells you to believe in yourself and follow your heart no matter how crazy or foolish your impulses may seem.