I have to admit, I walked past this restaurant for years, having placed it firmly in the “old school European restaurant my parents would have dated at category”, based purely on the signage design. I was missing out. When finally dragged in kicking and screaming something about crimes against typography, the experience was truly amazing and totally out of step with my assumptions. This was a contemporary French bistro to rival any in Sydney.

We had the pleasure of meeting the wonderful chef/front of house team, Jean François (Jeff) and Aly, and were invited to work with them to develop a new brand that better represented what Le Pelican is all about. Here’s the result. It’s a far more contemporary approach that also pays homage to Jeff’s Basque influences (The pattern is based on the Basque Cross) with a little revolutionary fervour thrown in. We love it and we hope the new brand positions Le Pelican better so it can claim its rightful place as one of Sydney’s finest dining experiences.

With the brand now in place we’re currently working with the team to update their web site and social media strategy. Stay tuned.

Oh, and if you’re keen to try it yourself, and you should, they’re at 411 Bourke Street Surry Hills, 9380 2622.

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