E&L Consultancy

iPhones, magazines, waiting rooms and media consumption

By laura Monday July 5, 2010

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iPhones, magazines, waiting rooms and media consumption

I’m sitting in the waiting room at the Doctor’s office and realise that I’m not reading magazines anymore because I’m on my iPhone. Whilst on my iPhone I’m writing notes, answering emails-work related, Googling things I need to find, mapping directions to my next meeting, rechecking my inbox, reading tweets – work related again, BUT…. I’m not reading magazines, seeing the advertisements, or catching up on pop-culture whilst waiting.

I’m also not agitated or annoyed with the fact that I’ve been here waiting for over a half-hour though I was on-time for my appointment (now that I’ve typed that I’m a bit concerned about the time delay). Additionally, I’m writing this article, which wouldn’t have occurred otherwise in this time and space.

I do miss the advertisements (really) and the magazines but don’t want to stop what I’m doing. Im busy and my iPhone is assisting me to get things accomplished and has in fact inspired me to write this article.

In today’s media consumption competition my iPhone wins. But what about everyone else?

This is who else is here and what they are doing:

• Man 65+ reading paperback he brought with him

• Lady 50+ reading the Virgin Blue magazine from the selection available

• Lady late 30s rummaging in her bags and now staring out window

• Man 35ish filling in the obligatory forms

• Lady late 20s reading Cosmo with a New Idea magazine in the ready position

Me and my iPhone aren’t the norm! There isn’t another iPhone in site, nor another device for that matter. People are reading magazines, filling out forms, sniffling and sneezing, but not online!

The waiting room isn’t filled with iPads (good idea though), it has my beloved magazine, there for one and all to peruse….where the adverts get to live on and on for many to view, skip, leave the page open to, or ignore. But I must say the waiting is palatable for some more then others as the magazines are a bit old. Oh, it’s my turn…..gotta go and thanks to my iPhone I didn’t feel like I was waiting!

LoyaltyDeck brand development

By ian Tuesday June 15, 2010

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LoyaltyDeck is a new offering in the loyalty management space, created by LoyaltyTech as a software as a service solution. Developed to compete with large, expensive & complex loyalty management tools, LoyaltyDeck provides all the benefits of the established options but at significantly lower cost and with increased usability.

The brand was developed to grow in to a suite of products using the ‘deck’ nomenclature. The icon is based on a stylised deck of objects and incorporates an arrow motif representing forward movement and connection with the intended audience. A complimentary colour palette for future iterations of the brand has also been developed so that the suite will inherit the icon, deep grey and typography of the master brand while differentiating each product through its name and colour coding.

E&L also worked with LoyaltyTech to roll the brand out to other key collateral such as the LoyaltyDeck website, brochures, posters and trade show presence.

Visit loyaltyDeck.com